Posts Tagged ‘networking’

Social Not Working

Thursday, July 23rd, 2009

 Social networking tools such as Facebook, MySpace and Twitter have gained acceptance as a means of marketing and spreading the message online about companies their products and services.

A report issued this week by Nucleus Research suggest that almost half of office employees access Facebook during work, with some spending up to two hours a day posting comments, playing games and uploading lists that causes companies to lose an average of 1.5% of the working day.

With over 87 % of the surveys respondents unable to define, a business reason for social networking it becomes even more expensive than the cost of coffee nd water cooler breaks.

The research does not suggest companies should pull the plug on Facebook in the workplace but highlights a real risk for companies handling secure data where many users already know their corporate e-mail and personal accounts can be monitored by their IT departments whilst Facebook messages are not.

Yes, it does mean your staffs social networking account could be compromising your sophisticated e-mail monitoring software and communication policies.

The knee jerk reaction for many will or already has been to block Facebook, MySpace, Twitter and every other social networking site but before heading down that road think how easily an employee could pull out a web enabled mobile phone and carry on playing Texas Hold Em-Poker or Bejewelled Blitz or sending unmonitored e-mails.

Does you Company allow access to social networking sites in the workplace and if so how do you address the risks to your communications policy?

Value Experience!

Monday, June 22nd, 2009
Sunday was another day, another airport and sitting watching my fellow travellers I realised most of the business travellers appeared to be 50 plus.
This started me, as one of these older travellers, wondering where were all the young highflying graduates and hungry 20 – something’s who had dropped out of college to build a dot com dream or set the world alight.
After a little digging on Google, it was apparent that that over the past decade, the highest level of entrepreneurial activity was amongst the 55 – 64 age groups.
Research by the Kauffman Foundation of 5,000 companies started in 2004, discovered that two-thirds were started by founders in the 35 – 54 age bracket. When it came to technology companies in particular, the average age of a founder was 39 ‘with twice as many over the age of 50 as under 25’!
Thought provoking stuff especially when you look at the bright young faces on magazine covers in every airport bookshop but hardly surprising as an older founder is more likely to have significant experience, greater knowledge, better networks and the financial resources required to start a new venture.
As much as HR managers and the tech start-up community appear to value youth, it is a bad idea to ignore those who are more experienced and more knowledgeable. Given that the billion dollar markets of tomorrow are unlikely to be found on the consumer internet wisdom and experience is more important than ever. So the next time you are networking, do not forget to talk to the person who looks like he could be your dad.

Sunday was another day, another airport and sitting watching my fellow travellers I realised most of the business travellers appeared to be 50 plus.

This started me, as one of these older travellers, wondering where were all the young highflying graduates and hungry 20 – something’s who had dropped out of college to build a dot com dream or set the world alight.

After a little digging on Google, it was apparent that that over the past decade, the highest level of entrepreneurial activity was amongst the 55 – 64 age groups.

Research by the Kauffman Foundation of 5,000 companies started in 2004, discovered that two-thirds were started by founders in the 35 – 54 age bracket. When it came to technology companies in particular, the average age of a founder was 39 ‘with twice as many over the age of 50 as under 25’!

Thought provoking stuff especially when you look at the bright young faces on magazine covers in every airport bookshop who have just created another social media phenomenon but hardly surprising when analysised as an older founder is more likely to have significant experience, greater knowledge, better networks and the financial resources required to start and sustain a new venture.

As much as HR managers and the tech start-up community appear to value youth, it is a bad idea to ignore those who are more experienced and more knowledgeable. Given that the billion dollar markets of tomorrow are unlikely to be found on the consumer internet,  experience is more important than ever. So the next time you are networking, do not forget to talk to the person who looks like he could be your dad.

Social Networking, Welcome Guest or Insufferable Bore?

Sunday, May 24th, 2009

To remain a welcome guest treat social-networking sites like cocktail parties. In other words, interact with others in the same way you would at a face-to-face gathering.

 

Ask yourself:

 

Do you walk into a party where you have a few acquaintances and loads of people you do not know and shout ‘BUY MY PRODUCTS’?

Do you go to a party and ask every person you meet for a business card before you agree to speak with them?

Do you listen more than you speak?

 

Yes, you can go to any function and hit on everyone as a sales lead while you rabbit on about what your company does. However, that approach is unlikely to make you many friends or help you close many sales.

 

So ask yourself, before you post on Facebook, LinkedIn  or any social net working site, would you say the same to a person standing beside you?

 

If the answer is ‘YES’ then unless you are an insufferable character it probably means it is ok!