Value Experience!

June 22nd, 2009
Sunday was another day, another airport and sitting watching my fellow travellers I realised most of the business travellers appeared to be 50 plus.
This started me, as one of these older travellers, wondering where were all the young highflying graduates and hungry 20 – something’s who had dropped out of college to build a dot com dream or set the world alight.
After a little digging on Google, it was apparent that that over the past decade, the highest level of entrepreneurial activity was amongst the 55 – 64 age groups.
Research by the Kauffman Foundation of 5,000 companies started in 2004, discovered that two-thirds were started by founders in the 35 – 54 age bracket. When it came to technology companies in particular, the average age of a founder was 39 ‘with twice as many over the age of 50 as under 25’!
Thought provoking stuff especially when you look at the bright young faces on magazine covers in every airport bookshop but hardly surprising as an older founder is more likely to have significant experience, greater knowledge, better networks and the financial resources required to start a new venture.
As much as HR managers and the tech start-up community appear to value youth, it is a bad idea to ignore those who are more experienced and more knowledgeable. Given that the billion dollar markets of tomorrow are unlikely to be found on the consumer internet wisdom and experience is more important than ever. So the next time you are networking, do not forget to talk to the person who looks like he could be your dad.

Sunday was another day, another airport and sitting watching my fellow travellers I realised most of the business travellers appeared to be 50 plus.

This started me, as one of these older travellers, wondering where were all the young highflying graduates and hungry 20 – something’s who had dropped out of college to build a dot com dream or set the world alight.

After a little digging on Google, it was apparent that that over the past decade, the highest level of entrepreneurial activity was amongst the 55 – 64 age groups.

Research by the Kauffman Foundation of 5,000 companies started in 2004, discovered that two-thirds were started by founders in the 35 – 54 age bracket. When it came to technology companies in particular, the average age of a founder was 39 ‘with twice as many over the age of 50 as under 25’!

Thought provoking stuff especially when you look at the bright young faces on magazine covers in every airport bookshop who have just created another social media phenomenon but hardly surprising when analysised as an older founder is more likely to have significant experience, greater knowledge, better networks and the financial resources required to start and sustain a new venture.

As much as HR managers and the tech start-up community appear to value youth, it is a bad idea to ignore those who are more experienced and more knowledgeable. Given that the billion dollar markets of tomorrow are unlikely to be found on the consumer internet,  experience is more important than ever. So the next time you are networking, do not forget to talk to the person who looks like he could be your dad.

Start Up’s in the real world

June 20th, 2009
  • No one said being an entrepreneur starting your own business was going to be easy
If it were, everyone in town would be one
Working seven days a week is often the reality
Sacrificing things you enjoy, even people
Being prepared to try different things hundreds and hundreds of times till you discover the winning formula
Staying positive. Only you can decide how you feel every day. Feeling down will not fix anything
Exuding confidence and throwing of positive vibes will increase your chances of success.
Be proud of your endeavour it may not be a fortune 500 yet but it is alive and moving forward
  • No one said being an entrepreneur starting your own business was going to be easy
  • If it were, everyone in town would be one
  • Working seven days a week is often the reality
  • Sacrificing things you enjoy, even people
  • Being prepared to try different things hundreds and hundreds of times till you discover the winning formula
  • Staying positive. Only you can decide how you feel every day. Feeling down will not fix anything
  • Exuding confidence and throwing of positive vibes will increase your chances of success.

Be proud of your endeavour and shout about it from the roof tops  it may not be a fortune 500 yet but  it is alive and moving forward!

Are banks hampering e-commerce?

June 9th, 2009

Yet another credit card industry report has identified another rise in the rate of internet and telephone credit card fraud and tells us how many billions of US$ credit card fraud is costing banks every year.

Yet despite billions being lost E-commerce credit card fraud costs, can be contained by the Issuing Banks. The system 3 D-Secure, was established to protect the Issuers and the Merchants from indiscriminate fraud perpetrated by well informed E-commerce consumers and criminals alike.

The process enables the Issuer to issue a ‘digital Certificate’ to their card customers for use in E-commerce transactions, the Merchant who is processing via the 3 D-Secure method would pass the entire sales process to their Acquirer for independent completion which means the Merchant never sees the customer’s card details during the transaction.

Where the Issuing Bank has issued a ‘digital certificate’ then their customer will be asked to provide this by the Acquirer system. However, where the Issuer has not issued the ‘digital certificate’, then the responsibility for acceptance lies completely with the Issuer (i.e. under this process the Issuer does have the right to dispute a transaction with an Acquirer when it has been processed under 3D-Secure process).

The irony is, that many Issuers will not approve a transaction referred to them via 3 D-Secure as they do not want the responsibility in the event of eventual cardholder dispute.

In effect, the growth / expansion of E-commerce is it appears being hampered by the very tools implemented by Card Organisations that were designed to protect all parties.

It is generally accepted in the credit card industry that there is a higher than desired level of dishonest merchants in the cyber world! However, there are also a very great number of legitimate and honest merchants, and it is the latter that are having their E-commerce business potential impaired by the measures imposed by the Card Schemes that were designed to protect them.

Both Visa and MasterCard have very strict behavioural and monitoring standards that are imposed on Acquirer Banks in the management of their E-commerce portfolios. There are fees relating to disputed transactions, fines imposed on Acquirers when disputed transaction thresholds are exceeded and many Acquirers are forced to retain portion of Merchant sales to protect themselves against chargeback loss potential. Sadly, the industry is in a shambles with little being done to foster this obvious growth market potential. Measures imposed are reactionary at best with a bias leaning toward the protection of the cardholder / Issuer Bank.

With costs of selling goods and services via E-commerce becoming more costly and with little or no protection being provided, it is little wonder that this method of commerce is stalling.

It is time for new pro-active measures to be developed that protect all parties equally, only then will there be a sense of consumer confidence that E-commerce is backed by Credit Card Issuers and Acquirers.

Effective Job Hunting!

May 29th, 2009

Today when a colleague asked if anyone knew an experienced fraud and charge back manager  looking for a new position for one of his clients it made me ask do  people find their dream job by searching internet job sites and message boards.

Most companies do not have the resources to dedicate to a major web focused effort to find employees and do not devote the time or the effort. Therefore, Google-ing for opportunities with Companies you would like to work for will rarely pay dividends.

It is more proactive and you will obtain better results by finding jobs for yourself, instead of waiting for them to pop up on the job sites.  Start by finding the companies you would like to work for or the positions you want then start networking yourself to get connected to them.

Once you know who you would like to work for find out if they have any vacancies or not. Who knows you may have exactly the skill sets they need but just did not realise they were looking for them

OK, so your employer of choice needs someone, who should you approach.  
A common tactic is to approach department heads or managers one that can pay off completely or fail miserably and historically has a lower rate of success as they have busy schedules and if you do not impress immediately your are most likely to be forgotten.

Get in touch with your chosen employers human resource department. After all, in most companies it is HR who handles the hiring and firing and knows about existing and future vacancies.

Having determined there is suitable position send a friendlier variation on the sort of cover letter you would send with your CV.  Make it clear, that you are interested in a job, introduce yourself, your experience, qualifications and why you want to work for that company. 

Try that often enough and you are bound to find somebody that did not even know they needed you, and land a much better position than you could have found searching xyz_jobs.com for the umpteenth.

Hiring a Consultant

May 27th, 2009

Hiring outside consultants to undertake short-term projects is common in business. More and more frequently, as in-house resources become scarcer and where impartiality is required, organisations and government departments are turning to consultants to get the job done.

Hiring a consultant for the first time can be a little intimidating and a search on Google will show there are thousands to choose from.

 Professional consultants specialise in a particular area and the one you want may be good at problem solving, research, marketing, engineering or business management.  As an independent professional they can make recommendations or help you implement new ideas and provide unbiased advice as they have no axe to grind or position to defend.

How Do Consultants Work?

Consultants usually work on a contract basis and sell their knowledge or services for a fee so do not start by expecting lot’s of free advice.

 The two general approaches used by consultants are the knowledge approach and the people approach.

It is important to choose a consultant whose approach fits how you want the job done as if you are expecting them to roll up their sleeves and work with your team appointing a report writer or researcher could lead to problems

If a previous consulting job did not work out for you, as a client, the problem could be that the wrong consultant was chosen whose approach may not have been suited to the job.

Do We Really Need A Consultant?

Before you hire a consultant, ask yourself, do we have the expertise or resources available in-house?

Can We Do It Ourselves?

Once you’ve answered the first question, you must decide if the people in your organisation can execute the job. Here is a checklist to help you determine if it might be possible to use in-house talent.

  • » Have you had a look at the job to determine if your organisation has the skills and resources it will require available?
  • Do your management team think they would be able to do the job?
  • Could you re-assign staff to work on the job?

If you answered yes to all these questions, your organisation could probably handle the job in-house.

If you feel your organisation cannot do the job on its own, the next step is to look at outlining your job for the consultants you are interested in working with.

Terms of Reference (Project Description)

The terms of reference is a short description of the project and what you want produced.

The terms help explain your project to the consultant and keep things on target. They also help the consultant estimate the cost of doing the work.

The terms of reference should:

  • Outline your understanding of the problem to be solved or the job to be done 
  •  Specify your objectives – what you expect or want to achieve from the consultant’s work 
  •  State the product you expect the consultant to produce (e.g., a marketing strategy, business plan, system, procedure, loyalty programme health check, report or other document) and what it will be used for 
  • Set a schedule for carrying out and completing the work

Your Contract with the Consultant

A properly written contract clearly states who is responsible for what and helps prevent unpleasant surprises for both the client and the consultant.

At OVC Marketing our consultants pride themselves on providing affordable expert advice and being prepared to roll their sleeves up and work alongside their clients at board level or with the team on the shop floor.

Social Networking, Welcome Guest or Insufferable Bore?

May 24th, 2009

To remain a welcome guest treat social-networking sites like cocktail parties. In other words, interact with others in the same way you would at a face-to-face gathering.

 

Ask yourself:

 

Do you walk into a party where you have a few acquaintances and loads of people you do not know and shout ‘BUY MY PRODUCTS’?

Do you go to a party and ask every person you meet for a business card before you agree to speak with them?

Do you listen more than you speak?

 

Yes, you can go to any function and hit on everyone as a sales lead while you rabbit on about what your company does. However, that approach is unlikely to make you many friends or help you close many sales.

 

So ask yourself, before you post on Facebook, LinkedIn  or any social net working site, would you say the same to a person standing beside you?

 

If the answer is ‘YES’ then unless you are an insufferable character it probably means it is ok!

Advance Search Options

May 20th, 2009

Google are always working to help users refine their search results and weed out irrelevant results to help them find what they are looking for and to this end have announced Web Options.

With Web Options when you perform a search on Google, you will see a link under the search box that says show options. Clicking this will bring up a left-side navigation menu allowing you to check out results for video, forums, and reviews, and select to view your chosen search topic by: any time – recent results – the past 24 hours – the past week and the past year.

Do these changes represent a completely new set of guidelines from Google and will they affect web marketers or are they the same guidelines focused more towards the user?

Web Options has the potential to impact on web marketing by offering a much wider range of ways to find information and to demonstrate SEO is not just about optimising a website and getting links it is about getting your site in front of real people.

Is the search giant is saying they want websites optimised for people, with relevant content for their searchers and this advance seach option will become part of every Google search?  Will it these advanced search options make an impact on your site?

As a website owner or marketer, you should be thinking about how your site will show up for each option and then decide if you can afford to adopt a wait and see approach or devote the time and effort to try and feature in the advance search options.

Do you think these changes will affect your search results and how do you intend to manage your SEO efforts to benefit from these changes?

Building a House of Cards!

May 16th, 2009

Have you ever tried to build a house of cards? As the house grew so your strategy became more complicated but none of it mattered without a solid foundation.

Watching and listening to our SEO experts dissect a random selection of websites made me realise many companies are sold on the appearance of their website not about the foundations or meeting their customers needs and are building their own house of cards.

They all agreed that what website visitors care about is solving their problems.

Most people visit a web site to solve one or more of these four problems:

  • They want or need information
  • They want or need to make a purchase
  • They want or need to be entertained
  • They want or need to be part of a community.

The solid foundation of a website requires: 

  •  Clean code that is error free
  • Java script that is in an external .js file and not on-page
  • CSS. In an external file and not on-page
  • Easy navigation. Pages that are well connected to each other
  • Topics clearly defined on  each page
  • Meaningful content on each page
  • URLs that the engines can follow
  • Sitemap.  
  • Robots.txt file
  • No frames
  • No Flash or java script navigation
  • Text on the actual page. Not contained within Flash or an image

Do not over look the foundation of your SEO campaign. Only once these foundations are laid you can you start to look towards increasing your position on the search engines.

Remember your website, once a customer has found you, if you want them to buy or come back,  is about solving  their problems not opening a new marketing channel, promoting a brand or  increasing company sales by 20%.

The Best Job in the World

May 12th, 2009

Congratulations Ben S! After a worldwide search, Tourism Queensland have appointed their new Islands Caretaker.

The campaign to fill “The Best Job in the World” was one of the most innovative marketing ideas in a long time and the successful applicant was not the only winner.

Tourism organisations and their advertising agencies constantly struggle to find ways to get their messages heard in a relevant way by their target market at a price that will not break the bank.

Queensland Tourism Board delivered a well executed global campaign that cost less than a million dollars and their worldwide coverage, particularly in key target markets of Asia, Europe and the US, saw a much more interesting message than the usual “please visit our country” that has become the norm.

The campaign, based on the job interview process had several key elements, could you apply these concepts to your next campaign?

  • Can you create newsworthiness around your product or service?
  • Can you tie your product into an event the media would be interested in?
  • Can you create an aspirational marketing element?
  • Can you add value with your product
  • Can you make your poduct cool to have, use, enjoy?

Remember, timing is critical and this campaign saw job interviews in the northern hemisphere, when people were shivering through winter and thinking about warmer places.  Get out a calendar and see if there are different holidays or festivals you can leverage rather than being one of many in the standard Christmas or Mother’s Day campaigns.

Be prepared to think outside the box!

What elements of “The Best Job in the World” struck you? How could others create a similar result? We will open a thread on this topic on the OVC Forum

OVC  Marketing

Hard Weeks Work!

May 8th, 2009

The wonders of a global economy and clients worldwide!
Friday 1st May. May Day Holiday
Saturday / Sunday. Weekend
Monday 4th May. Bank Holiday, Australia, UK
Tuesday 5th May.  Public Holiday Thailand Celebrate Kings Coronation.
Wednesday 6th May. Public Holiday ThailandChakri Day
Thursday 6th May. Oh no everyone is working so I had better get started

 Never mind tomorrow is Friday and the ME is shut!